Caroline Witt's Projects
As a Strategic Communications major, I have developed a diverse portfolio of projects that showcase my skills in design, research, and strategic planning. These include:
-
Creative assets designed using Adobe Photoshop and InDesign,
-
Comprehensive research initiatives, including data collection and analysis,
-
A launch proposal for a potential new app in Fort Worth, demonstrating innovation and market insight.
Library Christmas Card
For this project, we were tasked with designing a Christmas card for the TCU Librarians that would be not only visually engaging but also technically refined and creatively inspired. Our goal was to capture the spirit of the holiday season while reflecting the professional and academic environment of the library. The final design aimed to strike a perfect balance between festive cheer and the sophisticated, welcoming atmosphere that the librarians contribute to at TCU.
Advertising Competition Class Flyer
For this project, we were tasked with creating a flyer to encourage students to join the National Student Advertising Competition (NSAC) team. The goal was to design a flyer that would effectively capture the attention of students and motivate them to get involved. To achieve this, we incorporated bold, eye-catching logos and a clean, minimalist layout that balanced simplicity with style. The flyer was designed to be both informative and visually appealing, using dynamic typography and strategic color choices to highlight key details about the competition. Ultimately, our aim was to create a flyer that not only conveyed the excitement of being part of the NSAC team but also resonated with students’ interests and aspirations.